Let me tell you about myself and MindSqueezeCreative. Why the citrus theme? I live and work in the middle of Redlands, California, famous for its many citrus groves at the base of the San Bernardino Mountains in Southern California. I liked the idea of juicing my mind to come up with creative ideas for my clients. “MindSqueezeCreative” made sense. Better than a picture of a brain being squeezed.
For over 13 years, I’ve been building accessible standards-compliant websites (won a few awards there), and now I’m concentrating on customized WordPress sites using the excellent Genesis framework. It’s lightweight but powerful, which helps your website load quickly. Today’s web visitors don’t want to wait more than a couple of seconds or so for a site to load into their browsers.
I have over 45 years of award-winning experience in:
- Graphic design and production
- Advertising and marketing
- Book design and formatting
- Copy editing
I’m phasing out marketing for new clients to concentrate more time on two personal endeavors, Theresa Jennings Fine Art and finishing up my AA degree in Art. I’m still doing web design, content management, and graphic design, and I’m taking care of marketing for current clients.
I’m also phasing out the maintenance stuff, like updates, backups, and security to a company I trust (note: I’m an affiliate). More on that soon. Again, I’m currently continuing to do it for current clients until I can gently move them over.
Technology changes are happening at a breakneck pace! Different screen sizes for computers, tablets, and mobile phones require special attention to how your website looks across all devices (this is called “responsive” design).
Check out Websites 411 to learn more.
Business cards, letterhead, brochures, and other advertising materials still have a place in a company’s marketing efforts. You need a cohesive look that helps establish your brand and identity in your marketplace.
Accessibility for the Disabled
Accessibility is also necessary to the success of a site, and is even required for organizations receiving government funding. HIPAA is also another factor. Legal issues can mean the difference between a successful business and an unwelcome lawsuit. While I’m not an attorney, I try to stay on top of the legal requirements your website might face and refer you to a legal professional if needed. There’s always something to learn about accessibility, and I’m working to learn it, and quickly. So many factors go into accessibility, and I’m quietly going into websites I’ve already built to make sure they are accessible. In the fairly near future, even personal websites, and not just company sites, will be required to be accessible to the handicapped, or the site owner can be sued.
And it’s not just for the disabled! The very features that make a site accessible also make it possible to have a website read to your in your car or on your home device. The future is here.
With MindSqueezeCreative, you get a thinking and experienced designer who is always looking for solutions to make you successful.